Author: Tom Oakes

10 exhibition planning tips for startups looking for success

Exhibitions can be crucial to the success of a new business. They are a place to create a name for yourself. To give people the chance to connect with your services or products. And to meet lots of prospective new customers. With industry growth suggested by CEIR to continue in 2019, attending these events has… Read more »

Killer exhibition stand design ideas for 2019

Killer exhibition stand design ideas for 2019

Exhibition stand design is an area of the industry that’s constantly changing. Technologies evolve. Research drives new ideas. And experience shows us what’s working and what isn’t—the trends that help us capture interest at the event and get those leads. Which means it’s essential for you to stay up-to-date with the latest thinking in order… Read more »

Trade show trends you should be following in 2019

Trade show trends you should be following in 2019

There are plenty of statistics out there which prove just how important trade shows can be. Did you know that 81% of exhibition attendees have the authority within their organisation to make a purchase? Or that 46% of the people you meet at an exhibition will be itching to take action, because it’s their only… Read more »

7 exhibition stand ideas for a big summer of events in 2018

7 exhibition stand ideas for a big summer of events in 2018

The weather’s been so good in the UK recently you’d be forgiven for thinking that summer had already been and gone. Yet the good news is that it’s only just getting started—which means we’re in for a wonderful season of big summer events. Want some ideas about how to stand out from the competitors and… Read more »

Are bespoke exhibition stands worth the money?

Exhibitions provide a rare opportunity to engage directly with your audience. Which means that whether you’re showcasing a new product, trying to reach a new demographic, or simply brand building, it’s essential to get right—or you could be wasting a lot of time and money in attending. These days there are plenty of ways to… Read more »

7 trade show trends to follow in 2018 (for the best chance of success)

Trade shows are always evolving. They reflect the peak of industry salesmanship, with each company working with their exhibition stand designers striving to do everything they can for maximum exposure, and the ultimate engagement with customers, vendors and more. And with such fierce competition (plus so much at stake financially), businesses need to take advantage… Read more »

Exhibition stand design: an 8 point guide (to getting it right!)

Done well? You can slay the competition. But done badly and it’s not only a waste of time and money, but risks your brand identity taking an irreversible hit in front of potential paying customers. Here are 8 tips to maximise your chance of success: 1: Good exhibition stand design is about knowing your audience… Read more »

4 Ways Trade Shows Will Change In The Future

Trade shows are, by their very nature, tied to new technological developments. Showcasing the best practitioners and businesses in any given field means they will always be at the forefront of innovation. The format of trade shows is going to change at the same rapid pace as technological advances, meaning trade shows in the future… Read more »

6 Lessons In Branding From SuperHeroes

Superheroes are an excellent lesson in marketing. You’ll know when they’ve been done successfully, because they’re the ones you can call to mind in an instant. From Spider-man to Batman, Superman to Iron Man, Captain America to The Flash, there’s plenty to be learnt from them. When it comes to superheroes, we understand their branding and brand… Read more »