Exhibitions can be crucial to the success of a new business. They are a place to create a name for yourself. To give people the chance to connect with your services or products. And to meet lots of prospective new customers. With industry growth suggested by CEIR to continue in 2019, attending these events has… Read more »
Exhibition stand design is an area of the industry that’s constantly changing. Technologies evolve. Research drives new ideas. And experience shows us what’s working and what isn’t—the trends that help us capture interest at the event and get those leads. Which means it’s essential for you to stay up-to-date with the latest thinking in order… Read more »
There are plenty of statistics out there which prove just how important trade shows can be. Did you know that 81% of exhibition attendees have the authority within their organisation to make a purchase? Or that 46% of the people you meet at an exhibition will be itching to take action, because it’s their only… Read more »
Exhibitions are a tricky beast. On paper, they seem like an easy opportunity to get out there and meet customers, build relationships and drive sales. But in reality there are a lot of potential issues that could hurt your business—unless you go in prepared. Sadly you won’t find too many good articles talking about both… Read more »
The weather’s been so good in the UK recently you’d be forgiven for thinking that summer had already been and gone. Yet the good news is that it’s only just getting started—which means we’re in for a wonderful season of big summer events. Want some ideas about how to stand out from the competitors and… Read more »
Exhibitions provide a rare opportunity to engage directly with your audience. Which means that whether you’re showcasing a new product, trying to reach a new demographic, or simply brand building, it’s essential to get right—or you could be wasting a lot of time and money in attending. These days there are plenty of ways to… Read more »
Trade shows are always evolving. They reflect the peak of industry salesmanship, with each company working with their exhibition stand designers striving to do everything they can for maximum exposure, and the ultimate engagement with customers, vendors and more. And with such fierce competition (plus so much at stake financially), businesses need to take advantage… Read more »
Done well? You can slay the competition. But done badly and it’s not only a waste of time and money, but risks your brand identity taking an irreversible hit in front of potential paying customers. Here are 8 tips to maximise your chance of success: 1: Good exhibition stand design is about knowing your audience… Read more »
Trade shows are, by their very nature, tied to new technological developments. Showcasing the best practitioners and businesses in any given field means they will always be at the forefront of innovation. The format of trade shows is going to change at the same rapid pace as technological advances, meaning trade shows in the future… Read more »
Superheroes are an excellent lesson in marketing. You’ll know when they’ve been done successfully, because they’re the ones you can call to mind in an instant. From Spider-man to Batman, Superman to Iron Man, Captain America to The Flash, there’s plenty to be learnt from them. When it comes to superheroes, we understand their branding and brand… Read more »
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