Following last week’s announcements regarding the UK’s ability to reopen events, in all likelihood the exhibition and conference industry, trade shows and expos will not be reopening until Spring. It is therefore vital that you start to consider the implications to your marketing strategy for 2021 and how, in a pinch you can take… Read more »
September already, how did that happen? Hope you all enjoyed your holidays. The summer is always quiet in the exhibition world, shows close as the world slows down and starts dreaming of cocktails round the pool and fun in the sun however, as we are all aware, this year has been quieter than most. With… Read more »
Well, another month has passed and we still find ourselves locked down, quarantined, home schooling, Netflixing, Amazon Priming, NHS clapping, banana bread making and adjusting to our “new normal”. But, what’s this? There is an end in sight. As the UK and the worlds economy starts to reopen there are glimmers of light. For one,… Read more »
As we move into week 10 of the Covid-19 lockdown I am sure many of us will be wondering when all this will end. As we have all adapted to new routines and a new way of living it is easy to forget what “normal” feels like and what does normal really mean. As… Read more »
This month’s blog is a little different. In the face of Covid-19 and the impact it is having, not only on business but also on our lives I want to take this opportunity to talk directly from my own experience in the hope that in sharing I may be able to spread a little… Read more »
We would love to say that our exhibition stand designs could guarantee your success, but we can’t. Yes, your stand is a critical part of how well you do, drawing people in and helping to keep them captivated. But it’s how your sales team perform on the day that will determine if you see any… Read more »
If your exhibition success rate in 2019 left you red-faced like Jeremy Corbyn, here are 5 exhibition trends to use in 2020 to improve your ROI. Hopefully 2020 will finally put the political circus behind us, leaving businesses to look forward. And so with that in mind, here’s five exhibition trends to start using in… Read more »
Poor exhibition stand design, bickering salespeople, going for the hard sell…Read on for the top 5 lessons The Apprentice can teach us about exhibitions and trade shows. This year’s The Apprentice was one where exhibitions/trade shows didn’t make it onto the task list (perhaps because product owners don’t want to chance the often car-crash approach… Read more »
Three years after the vote, businesses in the UK are still awaiting an outcome on Brexit. This has made life a little tricky for us all, because it’s difficult to plan for a future when we don’t know what that future holds. In the world of events, however, there is one certainty: any form of… Read more »
Go big or go home? That’s the question a lot of businesses have to ask themselves when preparing for their next exhibition. Not only do you have to consider a whole host of details, such as layout, campaign branding, and materials, but the issue of size is always a tricky one. Are large exhibition stands… Read more »
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