If your exhibition success rate in 2019 left you red-faced like Jeremy Corbyn, here are 5 exhibition trends to use in 2020 to improve your ROI. Hopefully 2020 will finally put the political circus behind us, leaving businesses to look forward. And so with that in mind, here’s five exhibition trends to start using in… Read more »
Poor exhibition stand design, bickering salespeople, going for the hard sell…Read on for the top 5 lessons The Apprentice can teach us about exhibitions and trade shows. This year’s The Apprentice was one where exhibitions/trade shows didn’t make it onto the task list (perhaps because product owners don’t want to chance the often car-crash approach… Read more »
Three years after the vote, businesses in the UK are still awaiting an outcome on Brexit. This has made life a little tricky for us all, because it’s difficult to plan for a future when we don’t know what that future holds. In the world of events, however, there is one certainty: any form of… Read more »
Go big or go home? That’s the question a lot of businesses have to ask themselves when preparing for their next exhibition. Not only do you have to consider a whole host of details, such as layout, campaign branding, and materials, but the issue of size is always a tricky one. Are large exhibition stands… Read more »
Exhibitions can be crucial to the success of a new business. They are a place to create a name for yourself. To give people the chance to connect with your services or products. And to meet lots of prospective new customers. With industry growth suggested by CEIR to continue in 2019, attending these events has… Read more »
Exhibition stand design is an area of the industry that’s constantly changing. Technologies evolve. Research drives new ideas. And experience shows us what’s working and what isn’t—the trends that help us capture interest at the event and get those leads. Which means it’s essential for you to stay up-to-date with the latest thinking in order… Read more »
There are plenty of statistics out there which prove just how important trade shows can be. Did you know that 81% of exhibition attendees have the authority within their organisation to make a purchase? Or that 46% of the people you meet at an exhibition will be itching to take action, because it’s their only… Read more »
Exhibitions are a tricky beast. On paper, they seem like an easy opportunity to get out there and meet customers, build relationships and drive sales. But in reality there are a lot of potential issues that could hurt your business—unless you go in prepared. Sadly you won’t find too many good articles talking about both… Read more »
The weather’s been so good in the UK recently you’d be forgiven for thinking that summer had already been and gone. Yet the good news is that it’s only just getting started—which means we’re in for a wonderful season of big summer events. Want some ideas about how to stand out from the competitors and… Read more »
Exhibitions provide a rare opportunity to engage directly with your audience. Which means that whether you’re showcasing a new product, trying to reach a new demographic, or simply brand building, it’s essential to get right—or you could be wasting a lot of time and money in attending. These days there are plenty of ways to… Read more »
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