Author: Tom Oakes

7 exhibition stand ideas for a big summer of events in 2018

7 exhibition stand ideas for a big summer of events in 2018

The weather’s been so good in the UK recently you’d be forgiven for thinking that summer had already been and gone. Yet the good news is that it’s only just getting started—which means we’re in for a wonderful season of big summer events. Want some ideas about how to stand out from the competitors and… Read more »

Are bespoke exhibition stands worth the money?

Exhibitions provide a rare opportunity to engage directly with your audience. Which means that whether you’re showcasing a new product, trying to reach a new demographic, or simply brand building, it’s essential to get right—or you could be wasting a lot of time and money in attending. These days there are plenty of ways to… Read more »

7 trade show trends to follow in 2018 (for the best chance of success)

Trade shows are always evolving. They reflect the peak of industry salesmanship, with each company working with their exhibition stand designers striving to do everything they can for maximum exposure, and the ultimate engagement with customers, vendors and more. And with such fierce competition (plus so much at stake financially), businesses need to take advantage… Read more »

Exhibition stand design: an 8 point guide (to getting it right!)

Done well? You can slay the competition. But done badly and it’s not only a waste of time and money, but risks your brand identity taking an irreversible hit in front of potential paying customers. Here are 8 tips to maximise your chance of success: 1: Good exhibition stand design is about knowing your audience… Read more »

4 Ways Trade Shows Will Change In The Future

Trade shows are, by their very nature, tied to new technological developments. Showcasing the best practitioners and businesses in any given field means they will always be at the forefront of innovation. The format of trade shows is going to change at the same rapid pace as technological advances, meaning trade shows in the future… Read more »

6 Lessons In Branding From SuperHeroes

Superheroes are an excellent lesson in marketing. You’ll know when they’ve been done successfully, because they’re the ones you can call to mind in an instant. From Spider-man to Batman, Superman to Iron Man, Captain America to The Flash, there’s plenty to be learnt from them. When it comes to superheroes, we understand their branding and brand… Read more »

Creating A Killer Exhibition Stand

creating a killer exhibition stand When it comes to creating an exhibition stand,there are a few key areas that can often be overlooked, leaving exhibitors in the background rather than standing out. At Astro Exhibitions, we ensure that this is never the case for our customers,and we regularly get asked how to wow with exhibition… Read more »

How Has Technology Revolutionised Exhibitions And Events

Technology has dramatically changed the face of the earth and how we communicate and interact with one another.  Most commonly used as a force for good, technology has revolutionised the global connections we make, how we view and digest information, the way we sell our products and has even replaced certain human behaviours and functions…. Read more »

The 8 Types Of Exhibition Attendees

the 8 types Of Exhibition Attendees Getting Into The Mindsets Of Exhibition Attendees The trade show experience is a hectic one, whether you’re there as a trader or an attendee, but when you’re hosting an exhibition stand at a show it’s especially hectic. Not only do you have to contend with the minefield that is exhibition… Read more »

How To Ensure Your Exhibition Stand Is The Busiest

Exhibitions are a great way to get in front of a targeted and receptive audience. While the rewards of attending such events can be high, so too are the stakes if you want to see a return on your investment. To ensure your stand is a hive of activity from start to finish, follow our… Read more »