Creating A Killer Exhibition Stand

creating a killer
exhibition stand

When it comes to creating an exhibition stand,there are a few key areas that can often be overlooked, leaving exhibitors in the background rather than standing out. 
At AstroExhibitions, we ensure that this is never the case for our customers,and we regularly get asked how to wow with exhibition stands. Thereare five key areas we focus on every time: – design – build -project management – logistics – attractions –
Let’s go throughthem step by step.

the design

While our exhibitionstand designs encapsulate a huge range of differentstyles and construction, specially made to accommodate our clients’needs, all of our builds have some common ideas. They have to beappealing to customers and be able to stand out and attractattention. Of course, this also depends on whether the stand will bedisplaying any products or media, and the nature of both the clientorganisation and the event the stand is intended for. Once we’ve metwith our clients, we offer one completely free exhibitiondesign, which doesn’t have to be paid for if it isn’tused.

We aim to find the best possible layout andstructure to meet all of the requisite needs as well as beinginnovative and eye-catching in design. That means using innovativemethods to display exhibitiongraphics to convey the brand of the client as best aspossible. Suspended exhibition graphics, wall panels, LED lights andfloor graphics are just some of the ways we achieve this. If requiredor suggested by the customer, we will also plan for the use ofscreens, videos, iPads and even live presenters when it comes to ourfinal design.

the build

measure twice, cut once.

Although the factory invests continually in modern machinery there is plenty of traditional skill on show. Pencils, Rulers and tape measures are never far away .

Arguably one of the most important and time consuming parts of the build process is the initial cutting of the materials needed to build your cabinets. We take a lot of time and care in this part of the process because it needs to be right first time, a misplaced cut at this stage can spell disaster later on!

A Careful eye is applied at each stage as the sections of your cabinet are cut, detailed and made ready for assembly

everybody loves a dovetail joint

Details and Construction

With the strength and quality of modern epoxy glues it isn’t strictly necessary to us traditional Tongue and groove, mortise and tenon or dovetail jointing, but when hand building a piece of quality furniture it somehow just feels right to use these tried and tested traditional techniques. So we do!

Its just a shame we always paint over them!

Drawer boxes are always an important part of any piece of furniture, so we like to make sure ours are built properly. All the drawer boxes in the Island Breeze or Oxford furniture collections are built with 20mm thick front side and back sections, the front is dovetail jointed for a correct boxed finish and the rear is glued and doweled. The bottom of the drawers are made using a full 10mm thick board, so no saggy bottoms with these drawers. They are all assembled by hand and tested for strength.

the best finish requires the best materials

Making sure the final finish of your piece of furniture has the perfect smooth look that we are renowned for starts way before the paint shop. The engineered timber we use to build the carcass of the Island Breezeand Oxford Furniture is the best available.

Whilst we use grade one American Oak for the beautiful Oak tops of your furniture, and trust us, they really are lovely, the main carcass of the Island Breeze and Oxford Furniture is built using a high density engineered timber. This engineered timber is made using a combination of hardwood and epoxy resin which is formed under intense pressure to create a very dense, stable material which is the perfect base for building painted furniture.
Why do we use an Engineered Timber rather than a solid wood construction? Simple really, the Island Breeze and Oxford collections are our premium collections and its the best material for the job.

the best finish requires the best materials

Our engineered timbers have superior stability when compared to hardwood sections and are resistant to expansion or contraction with changing levels in temperature or humidity. Wood inevitably moves slightly as the temperature or humidity in your home changes, usually from season to season. That’s ok for a non painted product but if that happened with our painted furniture the paint would obviously crack and ruin the appearance
of your furniture. The only drawback is that with a density of of around 900kg/m3 the engineered timbers mean that our furniture is very heavy, but that’s not such a bad thing. We also select engineered timbers which are designed for optimal uniformity which, along with the fact they they are entirely free of knots, helps us to create the perfectly smooth finish you expect.

other select materials

All of the legs on the Island Breeze and Oxford furniture, whether turned or straight on dining tables, coffee tables and dressing tables are built using ‘unsorted grade’ Nordic Red Pine. Contrary to how it may sound the ‘unsorted’ grade is the best available on the open market. It is uniform and almost entirely knot free so is good for painting and provides the additional strength needed for a supporting leg.

The first grade American Oak that we use for the cabinet tops (where selected) and for coffee tables and all of the dining tables is sustainably soured and always clean, uniform and largely knot free. Of course being a natural product these timbers have
beautiful grain patterns which will vary between each piece. Timbers are hand selected for each piece we build.

american oak not english?

That’s right, and why not English Oak? well that’s an easy one……..there isn’t any! We used it all about 200 years ago I’m afraid building battleships, conquering the Caribbean and fighting the French. So whatever your political standing on our past exploits it didn’t leave much commercial forest in the UK. Virtually all of the Oak woodland in the UK is ancient protected forest and whilst there is a tiny tiny amount of Oak timber created through natural forestry management this is reserved for special and heritage building projects. American White Oak is the major export timber for the United States and is used all over the world for making fine furniture. It is both managed and sustainable.
More information on the sustainability of American Hardwoods can be found here.

Lets put it all together

Using the traditional skills only found in a classic workshop environment the carefully prepared sections of your furniture are assembled ready for the the paint shop. It is at this stage that the benefits of hand production really start to stand out. Each join, each facing and every part of the furniture is inspected as it is being built, and any slight adjustments can be made here and now to ensure the finished article is perfect.

and now for the fun part

Truffle, Cloud, Stone or Ivory; whichever of the great colour choices you decided upon it all happens in the
hands of our skilled paint shop operators They may have the most fun job of the whole process but the paint shop is certainly the most serious place in the entire factory.

What about the paints we use?

Our commitment to using only the best materials for the Island Breeze and Oxford collections continues in the paint shop. The paints are supplied by a very well respected British paint manufacturer who among other things also supply all the paint to Sunseeker Yachts. In our opinion if its good enough for a multi million pound motor yacht, then it might just be good enough for us to paint your furniture with.

How tough is the finish?

All the paints we use are Catalysed paints. Catalysed paint, unlike most other types of paint, contains a hardener that allows it to cure and dry more quickly. Once cured the paint takes on a very smooth finish and a hardness almost akin to a plastic coating. Most paint used by car manufacturers are catalysed paints so they are very tough.
Other Advantages of Catalysed Paint The biggest advantage of catalysed paint over usual types of paint is that it does not allow solvents through the surface. Most paints, over time, allow microscopic holes to form after they’ve dried, which enables liquids, air and other elements in the environment to deteriorate the paint. Because catalysed paint dries more quickly, these holes take much longer to form, and the coat, therefore, lasts much longer than conventional paints.

We fit temporary transport feet to your furniture so that we can safely move it around in the factory and even these will get a coat of paint
If these feet are still in place when the furniture arrives with you Don’t panic at their appearance, just twist them off and throw them away!

There is only one way to get the perfect finish on your painted furniture and that is slowly and carefully. Each piece is carefully  prepared before entering the first stage of the paint shop . Here your furniture receives a base coat of primer, in either white or grey depending on the chosen final colour. Once this coat has dried the furniture is again inspected for any flaw which might show through to the top surface. Only when we are fully satisfied is the furniture passed through to the top coat sprayers. Spraying the top coat is a highly skilled job where experience counts above all else. Only two people in the whole factory have this skill level and it is nice to know that one or other of them will have personally painted your Furniture.

and finally…

Thats a Wrap!

carefully wrapped & ready to ship.

The painted furniture is moved from the paint shop to an infra red drying oven where it sits for a full 24 hours to ensure the paint is fully cured. Even when fully cured we like to leave the furniture to air for a good length of time which can be anything up to seven days. Before the furniture is finally wrapped ready to ship to your home each and every piece is given a good once over as a final quality check.

Just as it’s important that we work as closely aspossible with our clients to get the perfect idea, our design teamand build team need to work together to get the final producttogether. We select one exhibitionstand builders team specifically for every project,who are responsible for dealing with that build from start to finish,so everybody on the team knows exactly what they should be doing.After talking to the designers, we carefully select our materials,place our orders and use our high-tech facilities to cut them to the exact dimensions.

When this stage is complete, our team assemblesthe relevant parts by hand. Some parts will need to be togetherpermanently, while others will only be assembled at the exhibitionhall when the whole stand is ready – in this case, however, we alsodo a test assembly to ensure everything will function perfectly forthe client when the finished product is delivered. Finally, we applypaint and laminate where required to give things a smooth and cleanfinish.

Project Management

There’s a lot more to having a stand at anexhibition than simply getting one constructed – as well as having ittransported to and from the venue, you’ll also need to think aboutpower and water supplies, hiring equipment, dealing with organisersand arranging hospitality. This can be a huge amount to deal with,creating major distractions for a client who just want to focus onwhat they do best – that’s why we have dedicated product& project managers who will liaise with clientsand take care of all these practicalities.


No matter how breathtaking a stand is, it’suseless if it doesn’t get to the exhibition on time. We’ve neverfailed to open on time and pride ourselves in our exhibitionlogistics ability as well as in design andconstruction. We have a fleet of special vehicles for the purpose,and if your exhibition is taking place abroad, that’s no problem -our drivers are well experienced in logistics throughout Europe aswell as the UK.

the attractions

When it comes to exhibition design, it’s not justthe stand which is important – it’s what’s happening inside it. Whendesigning our clients’ products, we pay extra attention to how we cantake things to the next level, making the stand truly unique andoffering a great experience to any visitor. Augmented reality hasbeen just one of the ways we’ve been able to truly leave a mark, suchas by using iPads able to read questions in the graphics on thestand. As well as high-tech audio and video solutions, sometimes thesimplest forms of hospitality help to leave a great impression too – we also work to use real-life presenters and hospitality staff toprovide tea and coffee – sky’s the limit with out exhibitionstand attractions!

For more information on presenting your businessin the best possible light, AstroExhibitions can help you create the perfect exhibitionstand.

Our first design is free, so get in touch todayand see how we can offer you something truly memorable that willstand out from the crowd.

Open/Close Menu