Exhibition stand design trends you need to know about in 2016!
Posted by Tom Oakes
It’s time for me to have a look at some of the key trends influencing exhibition stand design in 2016. Treat this as a guide to some of the latest products and materials available on the market to make sure your next exhibition stand design is bang on trend… Or, if you’re a little more alternative use it as a guide to which trends are best to avoid!
We have all heard about them. 3D printers that can print anything from a supercar to an artificial limb but 2015 saw the first fully 3D printed exhibition stand. This is a trend that the trade show and exhibition industry needs to take seriously as the technology required to print large scale 3D structures from a multitude of materials is becoming more and more accessible and more and more affordable. You can be sure 2016 will see more and more 3D printed stand components. I have to admit we at Astro Exhibitions are really excited to see where this technology can take the industry and you can be sure we will be doing all we can to be at the forefront of it.
There have been some great technological advances in graphic manufacturing over the last couple of years. Large scale fabric graphics are becoming far more affordable offering a practical solution to creating flawless graphic displays without the need for adhesive, pins, nails or specialist application. As you attend trade shows and exhibitions this year keep an eye out for hanging box banners, canopy’s and displays made from Tension fabric graphics. Using an aluminium frame the fabric is held taut leaving a flawless effect with no danger of creases.
4K and HD technology
How defined can an HD image or video get? Seemingly the answer is very defined. 2016 is really the advent of 4K HD technology. I know, I know, it has been around for a couple of years now but it is only this year where accessible content will start to be available to the wider public with Ultra HD Blu-ray discs, streaming and TV channels now available. With more and more monitors and screens capable of supporting 4k HD technology the more the exhibition stand design and marketing industry as a whole will be creating content in order to best utilise this increasingly affordable technology. For industries whereby detailed demonstrations of detailed diagrams and graphs for instance the Pharmaceutical and engineering industry, 4K HD can really help deliver a message. One other point of interest is the on-going debate over which is better 4K HD or OLED technology which you can read more about here.
Projection mapping and LED displays
Both of these technologies again have been around for a while but again, as the technology becomes more affordable with Tablets and smart phones providing simplistic control interfaces expect to see this technology utilised more often. Projection mapping essentially allows you to project any image on to any irregular shaped surface or object. LED displays are a far less sophisticated way of using a surface to show an interactive of moving image but as the technology has developed it can really be used to create truly dramatic effects although the scale and shape of the surface you wish to project from LED displays are more restrictive than with projection mapping.
Interactive exhibition attractions
We take for granted now that all screens are touch screens. We all have a smart phone in our pocket and with tablets being an essential tool on any exhibition stand today any audience an exhibiton stand attracts almost expects to able to interact with the displays and screens on it. Larger touch screen technology is now available and again becoming more affordable so expect to be able to touch, swipe and click on more an more screens as you make your way around trade shows in 2016.