Exhibition Portfolio
Whyte and Mackay
TFWA Cannes 2011
Always an interesting event, TFWA 2011 was not an exception. Working with the company for the second year running, the objective of the Whyte and Mackay exhibition stand was to represent the quality of Whyte and Mackay brands to buyers.
Built in a very challenging environment ( very low ceilings ) meant that the opportunity to create striking architecture is virtually eliminated. The use of high quality materials for the meeting areas and product displays ensures product quality is reflected in the stand itself.
Particularly interesting this year was the promotion of a very special 100 year old whiskey recognising the outstanding achievement of Earnest Shackleton.
